Here's the front of our 2010-Family-Reunion T-Shirt.
Because of it, my 86-year-old wife gets lots of attention at the grocery store.
Here is the derivation:
https://ethicsblackhole.blogspot.com/2013/08/blog-post.html
What is good or bad, deserving of praise or disgrace, support or opposition, pride or remorse? These are the subjects of ethics. Essentially every free choice or decision that affects others has ethical value, positive or negative. Many historical calamities could have been avoided by attention to and embrace of ethics; likewise current and future calamities.